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The Modelling Industry During Lockdown – Read All About It Directly From Robert Wilson, Director of FOMO Models

The Modelling Industry During Lockdown – Read All About It Directly From Robert Wilson, Director of FOMO Models

It is no secret that the COVID-19 pandemic had a huge impact on the majority of industries, but when it comes to fashion things got pretty serious. Stores getting closed, fashion weeks getting cancelled, but most importantly – modelling agencies struggling with working remote, models & social media influencers getting less to no jobs.

As an agency, it was vital during this period of time to know exactly how to manage things in order to keep everything running smoothly, even though the whole situation seemed pretty hopeless. That’s why we had a chat with Robert Wilson, the director of FOMO Models to find out what they did in order to survive, how hard it was for them to accommodate and what are their predictions regarding the fashion world in the near future.

1. How did you accommodate with the idea of closing the agency’s office? Did you have any plans in case something like this might happen?

Offices are so last year – in the last 6 months we had started working more and more remotely and it was rare that all of us were in the office at one time so it wasn’t as hard as you may think to work from home. 

2. How did you manage to run such a big agency remotely?

Good communication and technology allow us to carry on almost like normal, in fact we probably get more work done at home than in the office as we spend a lot of time gossiping and having a laugh when we are together.

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Mega proud @keonepillay walking for @jacquemus PARIS Fashion Week. #malemodel #paris #style #fashion #instagood #love #beauty

A post shared by FOMO Models 🤍 (@fomomodels) on

3. What was the impact the lockdown had on models? Did they continue to have digital jobs such as FaceTime shootings, home shootings and all that?

Our models needed the break, as they usually shoot 5 days a week!

However, most of them have a big social following so clients soon asked them to shoot at home and post in their own platforms.

Kai Taylor, represented by FOMO Models // campaign: ASOS // source: Instagram @kaixtaylor

4. Do you have any predictions regarding how long will it take for things to get back to normal?

Some brands have already started to shoot in the studio with our bestselling models, but it looks like things will be back to normal in the UK in August, and internationally speaking, somewhere around September.

5. Do you think that the shootings will come back faster than the runways?

Yes, I think for most brands runway is not as important as advertising and social shooting so it will be the last thing to return. September shows will probably go online with no audience. 

6. How did the scouting go during this period? Did you do online castings?

Frustrating, I couldn’t approach anyone on the street, but I did spend a lot of time online, and it’s given me the time to launch our new division FOMO Real Cast, which has been an exciting project in the pipe line. 

The platform we have created is unbelievable and I know it’s going to be a huge success. It’s about giving everyone an opportunity to break through… watch this space. 

7. What was the impact of the pandemic when it comes to Social Media Marketing jobs? Were the content creators affected in any way by this?

Yes, but I honestly feel that it’s given everyone a huge wake-up call to be grateful for everything you have. Work can be taken away from you as quickly as you can get it, so do not take anything for granted. It has brought everyone closer. 

8. How hard was it for them to create the entire content at home?

I’ve never seen so many home shoots created! A lot of selfies and a lot of lighting. But if anyone can make it happen, FOMO Models will. 

Dontai Leonard, represented by FOMO Models // campaign: Boohoo Man // source: Instagram @fomomodels

This article was written by Andrei Grigorie, the Founder & Editor-In-Chief here at A-Z Bible.

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