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JACQUEMUS SS2021 – Pure “L’amour”

JACQUEMUS SS2021 – Pure “L’amour”

https://www.instagram.com/p/CC1N7o5jMg6/https://www.instagram.com/p/CCwX9MXjcKM/

Sometimes fairytales do get real! And no one knows better how to deliver fantasy than JACQUEMUS. From the last year’s dreamy lavender lane, the brand continues to surprise us, setting up a 600-meter long runaway that cuts perfectly through the golden shafts of wheat for the spring-summer ready-to-wear 2021 collection. Keeping the same elegance, and attention to detail, it impressed us a million times more, especially under these circumstances.

The show took place in n Vexin Regional National Park, which is located an hour northwest of Paris. 100 guests, seated at safe distances from one another, watched 55 models wearing absolutely stunning pieces that emanate romance, a sophisticated simplicity, and a typical Southern France “insouciance”.

Simon Porte Jacquemus communicated to its audience openly about his intentions “The decision I make concerning JACQUEMUS is motivated first by love and common sense.”

“Going ahead with our usual collection schedule and with a show is at the heart of our visual identity, our commercial strategy. With this smaller collection, presented mainly to our family and friends, we bring our interior worlds out into the open, interpreting the humble fabrics and objects we live with that have their own poems to tell.”

As such, the collection is a rollercoaster of emotions: romance, melancholy, seduction, loneliness, and togetherness at the same time, an illustration of Simons’s and his team’s feelings while creating the line. We already fell in love with the coquettish slip dresses in cream, black, and yellow, exaggerated shirts that were cropped or featured plunging necklines, and pencil skirts with high slits. The sun-washed color palette of sage, ecru, black, and clay looked universally flattering. Also, not to be forgotten the accessories: miniature bags, necklaces, and bracelets made of soap and strappy heels.

And what’s more to love about this collection is the diversity and inclusivity the brand promotes. Out-of-a-painting backdrop, you can see a variety of nationalities, shapes, and physiognomies walking down the runaway, expressing that true beauty has no definition.

“As an idea for this collection, L’Amour began as something different. I imagined people gathered together celebrating love. Alexander Ekman’s choreography of wheat tossed passionately through the air. Emir Kusturica’s film, Time of the Gypsies with its enchanting realism. These scenes of ceremony large and small. But what’s so beautiful about L’Amour is how it can endure—sometimes even grow stronger—in the absence of people being together. Within the home, L’Amour reveals itself in small wonders. Separate but collectively, we realized that a home is a place of endless inspiration. These impressions are what I wanted to recreate in this setting today, where we have been fully sensitive to the circumstances.” Simon stated on Instagram.

See Also

The full show can be seen on Youtube and preorders are already available on the website.

This article was written by Raluca Ristea, the Managing Editor here at A-Z Bible.

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