Paris Fashion Week was not so typical this year, but Olivier Rousteing is a master of adapting to every situation and it was the case again when presenting the Balmain Spring/ Summer 2021 Ready-to-Wear Collection. The idea behind it was “Unboxing the future from 1945 to 2020” and it could have been noticed in every single step on the runaway.
“The #BALMAINSS21 show pays tribute to #Balmain’s amazing 75-year legacy. We’ve recently updated and re-introduced Monsieur Balmain’s PB pattern, which was inspired by his fascination with the intricate labyrinths of French Renaissance gardens.” The designs started from the fashion house’s motif of the early ’70s and were particularized by Olivier’s love for strong black-and-white graphics.
“I wanted the #BALMAINSS21 show to send a message of hope and reflect the optimism and audacity that are built into Balmain’s DNA. Despite today’s troubles, the beautiful and diverse faces in the crowds that we see marching on the streets throughout the world today—many generations, many backgrounds, marching together—give us hope. We’ve all experienced the awesome power of 2020’s solidarity, compassion, and tenacity—which assures us that we can and will move through this moment and emerge stronger.”
The show opened with a pre-eminence of French elegance, translated in English as “Black is the only color young people can wear more successfully than old people. A young girl dressed in black is always tremendously beautiful. An older woman in black can be dreary. That’s why black is not an old color, it’s a young color. Black velvet is the epitome of young and sexy. Because there is also a touch of sex in fashion now.”
The runaway was afterward filled by models of all ages, focusing on diversity, bright colors, classic shapes, iconic style, and a breathtaking atmosphere that was live-streamed on Instagram…in fewer words, the whole essence of Balmain was alive both there and in all fashionistas’ homes! Olivier, darling, how many more times can you impress us?!
BALMAINSS21 show reflected the optimism and audacity that are built into Balmain’s authenticity. “When Monsieur Pierre Balmain founded the house after France’s liberation in 1945, he was young, daring, and convinced that better days were ahead.” Today we’ve all experienced the awesome power of 2020’s solidarity, compassion, and tenacity—which assures us that we can and will move through this moment and emerge stronger.”
However, under these special circumstances, the brand managed to find a way to bring “the army” together even from a million feet apart. “We actually depend on being together, so we’ve transported to Paris fashion week some of those who have been kept far away from us.” Digital screens were placed in the Jardin de Plantes, showing each and every guest that wished to be there, but couldn’t. You could see in the first row figures as Ella Balinska, Natalia Vodianova, Usher, J Lo, Anna Wintour, and many more.
“The #BALMAINSS21 designs reflect our new reality.” Olivier paid tribute to the incredible work of the fashion House’s artisans, who have embroidered two million crystals into the embellishments seen on the runway. The silhouettes from the #BALMAINSS21 collections highlight the impeccable tailoring skills from the House’s atelier, with strong shoulders, elongated jackets, and lean flares for both men and women, already Balmain‘s signature.
So fashionistas from all over the world, fill in your wish list and be ready to shop, because this is a not-to-miss collection guaranteed!
This article was written by Raluca Ristea, the Managing Editor here at A-Z Bible.